Clean design. Clear communication. Meaningful learning.

Print Collateral

Magazines · Newsletters · Posters

I developed my foundational design skills at a small print shop in Vermont, creating custom apparel, town reports, and marketing materials for local businesses. This hands-on environment taught me the essentials of composition, color separation, and effective use of imagery.

I later joined the marketing department at Stratton Mountain Resort, where I produced marketing collateral and gained an in-depth education in corporate branding, along with experience working closely with large commercial printers and photographers.

My next chapter took me to Florida, where I worked at Miles Media, a national marketing company specializing in travel and tourism. There, I balanced multiple projects, collaborated directly with clients, and designed print materials that promoted towns and destinations. As part of a collaborative art team, we strategized and leaned on one another’s strengths to meet tight deadlines.

Eventually, I relocated to Rochester, New York, and joined the University of Rochester Medical Center in the Department of Surgery. In this role, I manage internal communications, print marketing materials, web design and management, and social media marketing.

My career path has been well-rounded and organic—each step building naturally on my skills and passions.

Annual Reports/Newsletters/Posters

With a foundation in strategic communication, I design with intention — aligning audience insight, timing, and budget realities to create work that stands out while remaining focused and concise. Partnering with content specialists, I develop and refine multiple concepts, shaping both message and visual flow to ensure clarity, cohesion, and impact.

University of Rochester Medical Center

The Department of Surgery

Infographics

Information for Patients

Annual Reports

Historical Books

Logo/Identities

My work is grounded in a deep understanding of brand stewardship — protecting visual integrity, voice, and consistency while adapting materials to resonate with specific audiences and contexts. I see brand management as both a responsibility and an opportunity to strengthen recognition and trust.

My role at Stratton Mountain Resort laid the groundwork for my approach to brand management — balancing consistency with flexibility and understanding how each designed piece reinforces the larger brand story.